A must-read for every service professional.* What clients really want* Under-promising and over-delivering* How to run a new business meeting* Value billing* Raising your rates* Partner...or not?* Dealing with stressIn a simple and direct manner, using real-life stories -- and concise Matisms that focus those business lessons into practical tips -- Mat Tecosky shows you how to "know" your clients, grow your business, earn more and stress less."Concise, stimulating, and from the core of his personal experience, Mat Tecosky has delivered a highly useful treatment of the subject...a foundational stepping stone for anyone wanting to get a feel for what it takes, or who wants to refresh their holistic grasp of their service business approach." -Michael S. Thomas, MBA and entrepreneur"Most informative. It is a wonderfully simple way to teach both new and experience people how to handle all the important issues in the service field." -Larry Friedman, retired attorney"Are you a budding entrepreneur? In Marketing or Sales? A mentor in your company or to a friend or family member? Mat's basic logic ('listen, listen, listen') will fit into anyone's life...and some of his 'Maatisms' will become yours!!!" -Merle Holman, CEO Group Dynamics in Focus