Do you often feel as if networking is a waste of time, energy, or money? In this book, the author reveals networking techniques and strategies that transcend the mere exchange of cards. She teaches how you can leverage your brand, expertise, and customer loyalty to achieve your business objectives. You will learn how to attract the right people into your personal circle of influence, engage more profitably with networking partners, choose networking events that best fit your needs, build and expand your network with a precise and effective follow-up strategy, and avoid mistakes that can repel potential partners.