Prepare to eat someone's lunch.Why would anyone start a negotiation worried about whether the other person wins? This is because "Win-Win" is a fallacy. You will be a better negotiator if you learn how to win at negotiating. This book is about winning at negotiations. If you have a problem with that, there are many books that will cater to your sense of fairness. How much is fairness worth? Most likely it is worth much less than winning.