One little question propels both author and reader on a genre—bending quest to find the elusive essence of a Canadian province built on sturdy stereotypes of oil—spoiled, beef—eating, bible—thumping rednecks devoid of class or culture. Through essay, interview, colourful observation, and whatever other exposé it takes to amplify the hyperbolic absurdity of seeking a simple answer to an incendiary question, Geo Takach spotlights the cultural complexity of this perplexing province. Readers will be delightfully edified after a dizzying romp around Wild Rose Country with Geo and a cast of citizens and celebs (alive and dead).