This book describes and appraises American use of propaganda in Vietnam (l965-l972) as an instrument of foreign policy. In an effort to point out pitfalls to be avoided and successful techniques worthy of emulation in future psychological operations, the case study shows how some proven and time-honored prescriptions for effective propaganda were observed in Vietnam and how many others were ignored. Accordingly, strengths and weaknesses and successes and failures are highlighted. Ninety-five illustrations and numerous quotations of American leaflets and posters are included. These were selected to provide the reader a "feeling" or "flavor" of the propaganda campaign.