Andrew Seaward has been working around telemarketing and telesales teams for over 30 years. First managing B2B teams and then doing his own telephone prospecting as he built his own training and consultancy business. In Using the Phone to Sell: How to sell more to more people more often he sets out these proven selling techniques for a changing world. He offers a solid structure for your calls and gives a liberal sprinkling of tips and shortcuts. Plus, a smattering of often light-hearted lessons learned from making calls over many years.Here you will learn about How to have a good solid structure for your outbound calling The most important factor in determining success on the phone - and it's not your sales skills! How to build rapport with customers over the phone Why being nice really helps How to navigate your way around gatekeepers When to follow the rules and when to break them How to stay successful post-pandemic Use the lessons from this book to SELL MORE, TO MORE PEOPLE, MORE OFTEN