User Experience Design: A Practical Playbook to Fuel Business Growth

In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t — with their wallets. Organizations realize they need to adapt quickly but don’t know how or where to start. In , UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world. You’ll discover: A comprehensive and practical book for everyone involved in the transformation — business leaders, design leaders, product managers, engineers, and designers — is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers.