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Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others
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Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others
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It puts forward the notion that the application of uncommon sensethinking or acting differently from other organizations in a way that makes unusual senseis the secret to competitive success.
is a fellow of the Centre for Management Development at London Business School.
is a visiting professor of strategic management at Cass Business School, City University, London.