Max is determined to change his life around from Loser to Winner. Fat-boy Max has never been out of Australia. In fact, in his twenty-something years Max has never even been out of his home state but he is determined to change this. He wants to be visible, not just an invisible “fat guy” and he has found the perfect way to achieve his goals: lose weight AND get that trip overseas that he can't quite afford. If he puts all his savings into a Camp Invigorate weekend and emerges with the greatest percentage weight-loss of the twenty-four contenders, the new slim Max will be on his way to Fiji for an all-expenses-paid holiday. He just has to make sure he wins, and Max has more than a few tricks up his over-size sleeve to get his cake and eat it too.