This book presents a new philosophy grounded upon morality and ethical action in one's daily life. The propositions in the book are not intended for academicians but for ordinary people that wish to live morally and act ethically. The Twelve Principles presented are a start; they do not represent any absolute moral code or behavior. The author derives the Twelve Principles from several sources such as life experience, education, various conflicts, and moral and physical. The nuance of the Twelve Principles is that they are cautiously expandable by the individual's constitution. However, the practitioner is advised not to venture far from the basic concepts as they may find themselves at the starting point. The book introduces this new philosophy whose main goal is the creation of the individual's frame of reference. The frame of reference is an intellectual space where thought and action are unified to produce a human being worthy of their place in the animal chain.