If you are planning on hiring a publicist, let this read be your first step! The PR Prep Guide is for those who are interested in having a publicist or has one; yet have several questions. The guide details some key factors surrounding the leading industry used by influencers, celebrities, business owners, and other media personalities. It provides honest details about what to expect when you retain a publicist and includes seven need-to-know basics.This guide is also a great tool for any Jr publicist or someone looking to pursue a career in PR. It is a no-fluff, down-and-dirty (and handy) tool to introduce a two-way communication between client and publicist; as well as a view from the perspective of a media writer/journalist.