The Microeconomics of Wellbeing and Sustainability: Recasting the Economic Process explores the civil economy tradition in economic thought. Gaining increasing consensus worldwide, this alternative—not heterodox—view of the economic process and agents explains how modern economics is placing increasing emphasis on the determinants of subjective wellbeing and environmental sustainability. With support from behavioral economics, this book makes a foundational contribution that will help users better understand and prepare for future economic challenges.- Marries criticism of the neo-classical model with empirical work on the possibilities of alternative frameworks for action- Links new ideas (homo reciprocans, happiness, relational goods) to established microeconomic concepts (the market, perfect and imperfect competition, utility maximization)- Devotes specific attention to relevant elements in economic history, explaining how we evolved to the current paradigm and to its challenge