The topics covered are: Attract Local Customers with Search Engine Visibility (Google Places, SEO, and More)Attract Local Customers with a Profitable Website Attract Local Customers with Email MarketingAttract Local Customers with Mobile MarketingAttract Local Customers with Social MediaAttract Local Customers with Video MarketingAttract Local Customers with Online Content Creation & DistributionAttract Local Customers with Online Reputation ManagementAttract Local Customers with Online Classified AdsAttract Local Customers with Paid Online AdvertisingMany of the methods discussed in this report are considered “search engine optimization (SEO).”Some business owners shy away from SEO thinking it’s some huge monster that’s going to eat them alive.However, SEO is something that can help them generate more leads, customers, and sales for a fraction of the cost of traditional advertising methods.SEO is a process of optimizing a website to improve search engine rankings. In a nutshell, this is the process of getting traffic to your website.This is achieved through “on-site optimization” and “off-site optimization.”On-site optimization should include the keywords that your business would like to rank for as well as a few other key components.Keyword research is the most crucial part of the SEO process because the keywords you target mean everything.Today, most people turn to the Internet to locate LOCAL products and services. Long gone are the days when people pick up the Yellow Pages first to find what they what they need. Think about it... when is the last time you picked up yours?The Internet is the first place people look when they need to find… well, just about anything. It has truly become an integral part of our daily lives.To give you an idea about how powerful Internet usage is amongst consumers, here are a few statistics:• Almost 250 million searches for products and businesses are performed per day on Google alone. • DM News reported that 35% of all Internet searches are local.• comScore reported that 90% of local commercial searches result in offline bricks and mortar purchases. • Online marketing is expected to be 15% of all media advertisement spending in 2013. It’s currently approximately 7.6%.