Most of the time executives motivate employees along the corporate ladder through manipulation, fear, and threats. Often, the consequences-especially in times of economic stress-can be devastating rather than encouraging. Motivation is short-lived because these leaders only scratched the surface of their people's potential. To genuinely inspire others, you must tap into their dreams to elicit the best from them and, ultimately, change their lives. The Inspiration Factor teaches you how to achieve that in just twelve weeks.