The pure, unvarnished truth: sometimes the people we work with demonstrate shitty behaviours -- this doesn't mean they're shitty people! In the workplace, some managers have shitty leadership moments, which impact our employees' personal and business experiences. By developing your leadership brand, self-awareness and the art of bespoke feedback delivery, The Ego-Continuum is the blueprint to unshittify your leadership skills once and for all. Written to help new leaders learn and existing leaders develop, this book provides readers with the answers. The significance of The Ego-Continuum - how narcissism and insecurity perceptions can result in similar outcomes. Understand the intent of "shitty leadership" and that it's all about behavioural choices. Learn the two key questions leaders should ask every employee to begin the removal of shitty leadership perceptions. Understand that you may not be as self-aware as you think you are and how that enables your shitty leadership behaviours. Self-recognize and own your leadership brand and instantly witness a paradigm shift in your relationships. Why your staff quit (but some still work for you) Understand the shadows you cast and how they impact your staff and ultimately, your corporate culture. Learn the importance of making it no longer about you and why this is relevant. How to recognize your shitty leadership behaviours How to build your leadership brand and bespoke feedback delivery. This is book 1 in the Shitty Leadership Series. Come visit us at www.shittyleaders.ca