Marketing your fiction novels can make you feel like a small fish in an ocean. How can you get your book to stand out from the crowd-and actually make money? This guide is packed full of advice from career novelists Angela Castillo and Jamie Foley, including: - Which paid promotions and ads actually work (and how to do them) - How to build your email newsletter list and social media platforms - Tips for book signings, booths, and events (and digital events, too) - How to get your novels into bookstores & libraries - Giveaway strategies that will sell novels faster than granny's hotcakes