The Power of Affirmations Affirmations are powerful! They are you being in conscious control of your thoughts. They are short, powerful statements. When you say them or think them or even hear them, they become the thoughts that create your reality. Affirmations, then, are your conscious thoughts. This book transforms the simplicity of affirmations into a leadership strategic plan of being mindful about the way you lead. Affirmations without Action is wishful thinking.