Facts101 is your complete guide to Strategic Marketing for Non - Profit Organizations. In this book, you will learn topics such as Strategic Marketing Planning, Understanding Target Audience Behavior, Acquiring and Using Marketing Information, and Segmentation, Targeting, and Positioning plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.