Branding, as a whole, is crucial for any serious business as a company's brand is what differentiates it from its rivals. In today's computer age, it is essential for most businesses to have an internet presence to remain competitive. Effective online branding, simply like its offline counterpart, helps bring cognizance to your unique business by creating buyer demand. In this book, I am providing you with valuable information on how to build your internet brand. Information which was not available to me when internet marketing was 'new'.