This expanded second edition traces the development and popularity of the sportscast highlight--the dominant news frame in the crowded medium of electronic sports journalism--as the primary means of communicating about sports and athletes. The book explores the intricate relationships among media producers, sports leagues and organizations, and audiences, and explains that sportscast highlights are not a recent development. They were often used within a news context in every medium--from early news film actualities and newsreels to network and cable television to today's new media platforms. New to this edition are three chapters that explore developments in sports media from cultural, economic and technological perspectives. An obsession with highlights has seen video replay increasingly used to adjudicate sporting events, marking a new level of reliance on technology. The media's quest for greater certitude and integrity corresponds with the rise of sponsorship of pro teams by gambling operators--with sports betting ads and on-screen odds now routinely appearing in sportscasts. Long-form sports documentaries have become popular, often highlighting a fascination with "firsts"--rooted in notions of human conquest over nature--that has remained an important source of sports mythmaking.