Insomniacs spend $4.5 billion annually on sleep medications. Sleep Seekers: The Insomniacs Reference Guide was written to reveal alternatives to prescription and over-the-counter drugs, medications known not to be very effective for chronic insomnia, yet are still the primary treatment given to patients.Treating sleep is big business. In recent statistics, 39% of all individuals have periodic insomnia resulting in poor levels of daily function. About 12% have chronic insomnia. Sleep Seekers will unlock the secrets to a good night's sleep... you deserve it.