Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising.
Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be one of advertising's greatest classics.
This new, revised edition
stays true to the original text while providing additional material which refine his approach in light of modern approaches to copywriting and advertising. Those modern approaches are themselves based on much older successful actions which have been known in marketplaces before recorded history.
Just as Reeves built his own success on classic authors such as Hopkins, Kennedy, Schwab, Wheeler, Collier and Schwartz.
The shoulders of giants he stood on to see further are being made available to you - as we bring these classic Masters of Marketing into the new publishing formats of ebooks and Print-on-Demand texts.
As well, these books are also being produced as courses, an old medium in a new digital format.
All just so you can climb up and see further yourself.
Your continuing success awaits.