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Relationship Marketing Professional Services: A Study of Agency-Client Dynamics the Advertising Sector

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Relationship Marketing Professional Services: A Study of Agency-Client Dynamics the Advertising Sector

Relationship Marketing Professional Services: A Study of Agency-Client Dynamics the Advertising Sector in Bloomington, MN

Current price: $375.00
Get it at Barnes and Noble
Relationship Marketing Professional Services: A Study of Agency-Client Dynamics the Advertising Sector

Relationship Marketing Professional Services: A Study of Agency-Client Dynamics the Advertising Sector in Bloomington, MN

Current price: $375.00
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Size: Hardcover

Get it at Barnes and Noble
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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