Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector

Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector in Bloomington, MN

Name: Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector
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$395.00

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Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector in Bloomington, MN

$395.00

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Size: Hardcover

Get it at Barnes and Noble

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector

.css-13o7eu2{display:block;}Barnes and Noble

Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector in Bloomington, MN

By Barnes & Noble

Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector in Bloomington, MN

Size: Hardcover

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