The Reformation Rou Dress is a classic wardrobe staple, featuring a scoop neckline, A-line silhouette, and midi length. The Reformation Rou Dress is a classic wardrobe staple, featuring a scoop neckline, A-line silhouette, and midi length. Founded in 2009, Reformation is a revolutionary lifestyle brand combining stylish, vintage-inspired designs with sustainable practices. With each limited-edition collection, the LA-based brand empowers individuals who want to look beautiful and live sustainably.