Introducing next-level closeness from Philips Norelco, the world s #1 electric shaving brand. Experience an ultra-close shave down to -0.08 mm below skin level paired with exceptional skin comfort. Designed for all-day smoothness, even in the hardest-to-reach areas. New 360 precision flexing heads deliver 20% greater accuracy vs. the predecessor. Efficient in every pass, whether tackling 1-, 3-, or 7-day beards. It features 5 custom shave modes and a live dual-function pressure + motion sensor. SenseIQ Pro technology intelligently adapts to your skin for a personalized, optimized shave every time.