No Holy Cows is a book desined specifically to uide new entrepreneurs in their journey to creatin a successful enterprise. In the book, the authors - Kiran Bhat & Sekhar Seshan divide the entire process into 9 principles and use interviews with well-known entrepreneurs. Thus the book emphasizes practical knowlede with respect to lessons learnt by risk-takers and the tricks of the trade in the business world. The book also contains case studies which clarify various business options and how to handle everyday situations. The book is bound to provide insiht and inspiration to entrepreneurs and would-be-entrepreneurs alike