In spite of the growing literature on discourse analysis, the relationship of discourse to violent/non-violent outcomes of conflict is an under-researched area. This book combines theories on ethnic conflict, identity construction and discourse analysis with a comprehensive and inclusive survey of the countries of the former Yugoslavia. It presents an understanding of the interrelationship between 'words' and 'deeds' grounded through an extensively close analysis of film, television and newspapers samples taken from the period. This combination of ground-breaking applications of theory with detailed empirical case studies will make Media Discourse and the Yugoslav Conflicts of key interest to scholars across a range of social sciences including sociology, discourse analysis, media, conflict and peace studies as well as those concerned with ethnopolitical conflict.