Facts101 is your complete guide to Marketing, The Core. In this book, you will learn topics such as Understanding the Marketing Environment, Ethical Behavior, Understanding Consumer Behavior, Understanding Organizations as Customers, and Understanding and Reaching Global Consumers and Markets plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.