Marketing Mess to Brand Success: 30 Challenges Transform Your Organization's (and Own) (Brand Marketing) in Bloomington, MN

Marketing Manager’s Guide to Successful Brand Marketing
“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―
Donald Miller
, author of
Marketing Made Simple
, and
Building a StoryBrand
.
2021 OWL Award Shortlist in Sales & Marketing
#1 Bestseller in Auctions & Small Business
In Scott Miller’s newest
Mess to Success
guide, the FranklinCovey senior advisor and
Wall Street Journal
bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.
Every success story begins with a journey.
Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,”
Marketing Mess to Brand Success
shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.
Avoid marketing messes and square up to successes.
Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains.
Learn how to:
Navigate a nebulous digital marketing environment
Maximize time and investments with sales marketing strategies
Build and model consistent brand standards
Become an expert in brand marketing and take your company to the next level
If you enjoyed
Management Mess to Leadership Success
, or brand marketing books like
This Is Marketing
,
, or
, then you need to add
to your business bookshelf.