When it comes to apartments, positioning your property in the market and attracting and retaining new residents are essential for your success as a property manager. Marketing and Leasing: Apartments is a resource for learning the key strategies for reaching qualified prospects, selling your property's benefits, and successfully closing on the lease. With this book, you will learn how to: - Position your property to succeed in your market - Showcase your property in the best light to secure new residents - Achieve higher levels of resident satisfaction and retention by effectively responding to resident issues The following items are covered in this book: - MARKET ASSESSMENT: Neighborhood analysis, regional demographics, competitive analysis, rent-setting strategies - MARKETING STRATEGIES: Marketing campaign development, advertising, social media marketing, analytics - LEASING OFFICE OPTIMIZATION: Communications protocols, legal compliance, online leasing, showing and closing techniques, prospect qualification - RESIDENT RETENTION: Lease administration, resident retention strategies, conflict resolution, reputation management