MAGNETIC MARKETING ® is a radical, dramatically different sea—change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries and professions, but is still also a “best kept secret”—its practitioners are in a “secret society.” It—and only it—offers real protection from commoditization, Amazon—ization, price and profit destruction. It is soundly based on well—proven strategies dating from the turn of the century to the present. No academic theories, no vague “ideas”, no fads. No BS! The makings of a system for your practice’s sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in!