"A brilliant account of the entertainment industry that was specifically geared up . . . for the purposes of keeping the public and the military entertained." —Books Monthly Keeping the Home Fires Burning tells the story of how the troops and the general public were kept happy and content during the First World War. Between 1914 and 1918 there was entertainment of the masses for the sole purpose of promotion of the war effort. It was the first time that a concerted effort to raise and sustain morale was ever made by any British government and was a combination of government sponsored ideas and lucky happenstance. It was all picked up and used by the new Propaganda Ministry. The range of activities was wide and varied, from poetry to cinema, from music hall singers and artists to the creation of battlefield heroes. There was postcard humour and deliberate veneration of philanthropists—and war participants—like Woodbine Willie. The theme of Keeping the Home Fires Burning is backed up by forty illustrations from the time, including participants, posters, battlefield views and so on. "This book shows how the nation's morale was kept positive by a deliberate government led effort on a previously unknown scale." —Best of British Magazine