John's Online Marketing Gems is the remarkable culmination of John Thomasen's career as the chief marketer at some of the top companies in the world. Having worked at companies including eBay, TiVo, and Fujitsu, as well as various tech startups, Thomasen has acquired marketing insights that few others ever have. Now it is time to share that knowledge with the world.John's Online Marketing Gems is filled with 25 priceless gems that cover Search Marketing, Email Marketing, Mobile Marketing, Website Design, Retargeting, Display, Affiliates, and more.Gem #1: My Best SEO Idea EverGem #2: Sweepstakes WorkGem #3: Does Email Matter?Gem #4: How I Increased Mobile User Acquisition 2147%Gem #5: Design MattersGem #6: RetargetingGem #7: The Real Psychology of Viral MarketingGem #8: Alternative Keywords for SearchGem #9: Hack Your GrowthGem #10: The Great SEM LabGem #11: Reward YourselfGem #12: Don't Stress Over CPM, CPC, and CPAGem #13: How Not to do Content MarketingGem #14: How to do Content MarketingGem #15: Inside OutGem #16: How I Tripled Traffic for No Extra CostGem #17: Dramatic VisualsGem #18: Stopping PowerGem #19: AcronymsGem #20: Affiliate MarketingGem #21: The 20% Rule of Social Media MarketingGem #22: Is There a Point?Gem #23: FocusGem #24: Start Near the Finish LineGem #25: Involve Everyone in MarketingIndustry media have shown praise for John's Marketing Gems and John's Online Marketing Gems."Remarkable! The most inspiring marketing advice in years."-- The San Francisco Chronicle"John Thomasen has done it. He has put together what can only be described as a classic."-- Ivey Business Journal"Brilliant book. Thomasen provides plenty of useful examples. "-- Buzzfeed