This book is packed full of insider tips and practical examples. Overall, it gives a pragmatic perspective and deep insight into how to run an exemplary recruitment process to ensure an exceptional employer brand. This short-haul (designed to be consumed in a couple of hours) looks at why employer brand is so important in today's talent war and what you can do to help improve your employer brand. This book is for business owners and key stakeholders responsible in part or full for talent acquisition. This book is a practical guide based on 20 years of making mistakes than getting it right!This book is packed full of insider tips and practical examples. Overall, it gives a pragmatic perspective and deep insight into how to run an exemplary recruitment process to ensure an exceptional employer brand. This short-haul (designed to be consumed in a couple of hours) looks at why employer brand is so important in today's talent war and what you can do to help improve your employer brand. This book is for business owners and key stakeholders responsible in part or full for talent acquisition. This book is a practical guide based on 20 years of making mistakes than getting it right!