INTRODUCTIONOnce your company web site has been: written, rewritten, designed, redesigned, tweaked,optimized, and submitted to the most appropriate search engines all you can do is hurry up and wait. You're pretty much at the mercy of time.Your business presence online is prey to other factors that are making it increasingly difficult to even get noticed on the Web. Some reasons are:1. The Web is choking to death on the million plus sites being added monthly2. Many search engines return irrelevant search results3. Large companies can afford the costly investment for monthly search engineoptimization that gives them a hammer lock on the page one and two search results4. Large companies are driving up the cost of pay per click campaignsUnfortunately this very short list is only the tip of the iceberg. So what's it all mean to a company trying to get noticed online? The answer is to use offline promotional methods to drive traffic to your web site. The following tips will help you in your traffic building quest.