Online Business is not an exact science, and a large portion of it can accurately be described as Unpredictable. This is why most marketers obsess over tracking and research, hard data will allow them to make smart decisions which have predictable results. But as much as we track, research and do our best to make smart decisions – a large chunk of our businesses always remain Unpredictable, especially in the beginning – that can’t be changed and will always remain an exciting part of entrepreneurship. However, as unpredictable and random as Online Business can be – a level of control and predictability can be achieved with every new venture you start, all you have to do is follow a few simple guidelines and eliminate a few unnecessary risks. Author:Jimmy Cai