The Helsi Francine Midi Dress dazzles with an allover sequin finish, featuring a flattering sweetheart neckline and a sleek midi silhouette for an elegant, show-stopping look. The Helsi Francine Midi Dress dazzles with an allover sequin finish, featuring a flattering sweetheart neckline and a sleek midi silhouette for an elegant, show-stopping look. Helsi — a namesake of the founder’s mother, meaning “independent,” “confident,” and “ambitious” — designs hand-crafted, special occasion garments. Focusing on boutique pieces, Helsi’s team of artisans carefully crafts dimensional florals and trims with embroidery, feather, and pearl accents.