The Premise of Going All the Way with Love is that our primary purpose here on earth is to develop our potential to love to the fullest extent possible and that becoming more loving is the shortest and easiest path to personal transformation, as well as to the collective salvation of humanity. According to the author, "Each of us is capable of a higher order of love - a love that is truer, deeper, and more all-encompassing than the love that we now experience and express," and he provides insights into the nature and power of love that will, hopefully, inspire the reader to "go all the way" in becoming a wholly loving person.