Targets and incentives can drive breathtakingly positive results: the moon landings, the eradication of smallpox, or the repair of the ozone layer, for example. They can also have a dark side that can put executives in prison, bring global businesses to their knees, and even cause wholesale loss of life. Using practical examples and case studies, this book walks you through the essential steps of designing robust, effective, and credible targets and incentives for your organisation. The approach is also perfect for selecting meaningful Key Results for OKRs.This book is for people who: Are tasked with creating new, effective, performance targets, OKRs or incentivesNeed help fixing existing performance targets, OKRs or incentivesWant a structured and practical design frameworkThis book will help you: Create targets, key results and incentives that align with your strategyBuild engagement with your target ownersTest your targets, key results and incentives rigorously for unexpected outcomes and dangerous loopholesGAMED includes free access to valuable notes, tools, and templates.