know exactly how to put together a ‘free’ report and marketeffectively so that it takes on a life of its own and continues toproduce phenomenal results for weeks, months or even yearsafter the report is released. These savvy marketers use theirreports to build massive mailing lists, quickly and efficiently.Don't get me wrong. The free report list building technique isn'tlimited only to Internet marketers. It spills over into brick andmortar marketing as well...or maybe that’s where it started. Whoknows? The lines between Internet marketing and Brick andMortar Marketing have become a bit blurred over the years.If you don’t believe me, go and perform a search for ‘freemarketing reports’ using your favorite search engine. You'll findfree reports about all kinds of products and services. You will findfree reports about marketing beverages, sports, music, B2Bmarketing and dozens of others. The point of these free reports isthe same. The idea is to give your potential customer valuableinformation to in exchange of his or her name and email addressfor the purpose marketing products and services to them in thefuture.One important key to effectively using free reports to build an opt-in list, either online or off-line is that it must contain good, solidinformation. The information does not have to be completelyunique, but it must be accurate and free reports must be wellwritten... no poor grammar or misspelled words are allowed. Theinformation needs to be presented to readers in a clear way, aswell.Another key is that good reports, whether they are free or paid for,must be helpful to the people who read them. Make sure youcheck your facts and include relevant, timely data.As you're creating your report you also want to keep in mind thatthe whole point of your free report is NOT the actual report. Thereport is only a means to and end. In the planning stages you willwant to decide exactly what you want your report to accomplishand keep those goals in mind as you are writing.Look for your next lesson tomorrow. We will be going over howyou can write your own free report in only 60 minute. But until then,I want you to take some time and think about the reasons thatyou're writing your report and exactly what you wanted to do for