Sample from the ebook:"Setting Up Your List Building MachineFor years, marketers used the “FBML” application to capture leads, build mailinglists and funnel fan page visitors into their marketing funnel. However, lastsummer Facebook announced that the FBML application would be phased out,encouraging developers to create iFrame based applications.With iFrames, you will be able to create HTML pages that feature your opt-in box,giveaway or incentives! Plus, you will be able to create a “fan gate”, wherepeople who wish to gain access to special content or downloads must ‘like’ yourpage before being directed to your offer!"