Did you know you can double your sales volume by doubling your price? I’ve done it myself, and I’ll show you how. Did you also know that 99% of the products I see being sold are too cheap. So much so, that they’re putting customers off instead of attracting them (which is no doubt what they think they’re doing). Let’s dispel some pricing myths and dig right down to the real facts to ensure you get the most cash in your pocket the next time you launch one of your products.Table of ContentsIntroductionOverview of Pricing Pricing Strategies: Getting Started The Bigger Picture Pricing with Regard to Competition Rule 1: Premium Products Sell at Premium Prices Rule 2: Wowing through Price Is a Bad Move Don’t Be Afraid Times Are Changing Increase Sales by Presenting Choices Rewards for Customers Equals More Cash for You Trials and Lead Generation Banning the Word Cheap Value AddedSummaryOverview of Added Value Adding Value Explained Cut-Off Dates Limited Numbers Done Right Standard Testimonials Testimonials - But Better The Ultimate Testimonial The Standard Bonus Bonuses - But Smarter Bonuses Done Right A Little Something ExtraSummary