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Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value
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Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value in Bloomington, MN
Current price: $24.95
Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value in Bloomington, MN
Current price: $24.95
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Size: OS
Goodbye, old-school branding. Hello, innovation. As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a "brand genius" on the 40th floor of a Madison Avenue high rise. Today, great brand development isn't about genius, it's about the
discovery of value
.
The Lean Brand
is the first book to apply lean principles to the marketing black box of branding empowering innovators to
experiment often, iterate quickly, and discover the winning relationship with their audience
. Just as with "lean startup," where you are attempting to eliminate the waste in building products no one wants, "lean branding" is about eliminating the waste of building a brand no one wants a relationship with. The cost of failing to innovate with your brand? Millions of dollars in lost sales, missed opportunities for growth, and countless unsatisfied customers. This is not new jargon for old thinking, but a fundamental shift in how brand development works.
is the
new blueprint
for building value-based relationships with passionate customers. Distilling years of experience on the frontlines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with
New York Times
bestselling author Brant Cooper to reveal:
How to implement Lean Brand Innovation To
Discover, Create & Deliver New Value
New startup marketing techniques for
Parallel Innovation
between product management, brand strategy, and business culture
How to optimize your branding strategy to discover, develop and build passionate customers
How startups can
eliminate waste
in their customer development and brand strategy using The Lean Brand Framework
How to use lean startup
Viability Experiments
to test and iterate your brand for high growth
A set of practical tools called the
Lean Brand Stack
to help you iterate quickly, learn as much as you can, and build passionate relationships with your audience
Great brands must do more than just satisfy customers; they must create passionate ones.
shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation. Whether incrementally improving an existing brand, re-branding your enterprise, or building the next great startup, the winning relationship with your audience will come from a process of discovery. This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.
discovery of value
.
The Lean Brand
is the first book to apply lean principles to the marketing black box of branding empowering innovators to
experiment often, iterate quickly, and discover the winning relationship with their audience
. Just as with "lean startup," where you are attempting to eliminate the waste in building products no one wants, "lean branding" is about eliminating the waste of building a brand no one wants a relationship with. The cost of failing to innovate with your brand? Millions of dollars in lost sales, missed opportunities for growth, and countless unsatisfied customers. This is not new jargon for old thinking, but a fundamental shift in how brand development works.
is the
new blueprint
for building value-based relationships with passionate customers. Distilling years of experience on the frontlines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with
New York Times
bestselling author Brant Cooper to reveal:
How to implement Lean Brand Innovation To
Discover, Create & Deliver New Value
New startup marketing techniques for
Parallel Innovation
between product management, brand strategy, and business culture
How to optimize your branding strategy to discover, develop and build passionate customers
How startups can
eliminate waste
in their customer development and brand strategy using The Lean Brand Framework
How to use lean startup
Viability Experiments
to test and iterate your brand for high growth
A set of practical tools called the
Lean Brand Stack
to help you iterate quickly, learn as much as you can, and build passionate relationships with your audience
Great brands must do more than just satisfy customers; they must create passionate ones.
shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation. Whether incrementally improving an existing brand, re-branding your enterprise, or building the next great startup, the winning relationship with your audience will come from a process of discovery. This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.
Goodbye, old-school branding. Hello, innovation. As much as traditional branding may flinch at the idea, the great brands emerging today are no longer being developed by a "brand genius" on the 40th floor of a Madison Avenue high rise. Today, great brand development isn't about genius, it's about the
discovery of value
.
The Lean Brand
is the first book to apply lean principles to the marketing black box of branding empowering innovators to
experiment often, iterate quickly, and discover the winning relationship with their audience
. Just as with "lean startup," where you are attempting to eliminate the waste in building products no one wants, "lean branding" is about eliminating the waste of building a brand no one wants a relationship with. The cost of failing to innovate with your brand? Millions of dollars in lost sales, missed opportunities for growth, and countless unsatisfied customers. This is not new jargon for old thinking, but a fundamental shift in how brand development works.
is the
new blueprint
for building value-based relationships with passionate customers. Distilling years of experience on the frontlines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with
New York Times
bestselling author Brant Cooper to reveal:
How to implement Lean Brand Innovation To
Discover, Create & Deliver New Value
New startup marketing techniques for
Parallel Innovation
between product management, brand strategy, and business culture
How to optimize your branding strategy to discover, develop and build passionate customers
How startups can
eliminate waste
in their customer development and brand strategy using The Lean Brand Framework
How to use lean startup
Viability Experiments
to test and iterate your brand for high growth
A set of practical tools called the
Lean Brand Stack
to help you iterate quickly, learn as much as you can, and build passionate relationships with your audience
Great brands must do more than just satisfy customers; they must create passionate ones.
shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation. Whether incrementally improving an existing brand, re-branding your enterprise, or building the next great startup, the winning relationship with your audience will come from a process of discovery. This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.
discovery of value
.
The Lean Brand
is the first book to apply lean principles to the marketing black box of branding empowering innovators to
experiment often, iterate quickly, and discover the winning relationship with their audience
. Just as with "lean startup," where you are attempting to eliminate the waste in building products no one wants, "lean branding" is about eliminating the waste of building a brand no one wants a relationship with. The cost of failing to innovate with your brand? Millions of dollars in lost sales, missed opportunities for growth, and countless unsatisfied customers. This is not new jargon for old thinking, but a fundamental shift in how brand development works.
is the
new blueprint
for building value-based relationships with passionate customers. Distilling years of experience on the frontlines of startup marketing and the lean startup movement, Jeremiah Gardner teams up with
New York Times
bestselling author Brant Cooper to reveal:
How to implement Lean Brand Innovation To
Discover, Create & Deliver New Value
New startup marketing techniques for
Parallel Innovation
between product management, brand strategy, and business culture
How to optimize your branding strategy to discover, develop and build passionate customers
How startups can
eliminate waste
in their customer development and brand strategy using The Lean Brand Framework
How to use lean startup
Viability Experiments
to test and iterate your brand for high growth
A set of practical tools called the
Lean Brand Stack
to help you iterate quickly, learn as much as you can, and build passionate relationships with your audience
Great brands must do more than just satisfy customers; they must create passionate ones.
shows you how to develop meaningful relationships with your audience, based on a shared journey of value creation. Whether incrementally improving an existing brand, re-branding your enterprise, or building the next great startup, the winning relationship with your audience will come from a process of discovery. This book lays out a brand innovation framework for you to study, practice and iterate on, and eventually make your own.
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