The Dress The Population Violetta Maxi Dress features a sleeveless high neckline and ruched hips, creating a sleek mermaid silhouette that's both sophisticated and elegant. The Dress The Population Violetta Maxi Dress features a sleeveless high neckline and ruched hips, creating a sleek mermaid silhouette that's both sophisticated and elegant. Founded in Los Angeles in 2011, Dress the Population is known for its fresh take on evening styles. With the goal of making quality design accessible and affordable, the company offers fashion-forward pieces that make any occasion one to remember.