Digital Marketing: Integrating Strategy, Sustainability, and Purpose

Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making the go-to guidebook. An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank.