Color is all around us every day influencing us in subtle ways. Color is written into our thoughts. My goal in creating this book has been to produce a less subjective and more practical resource on color for design practitioners and students of design everywhere. It is a resource based on extensive global experience designing for and in a wide variety of international consumer markets. I have focused on what I have found to be most useful in my own design practice. No designer doubts the impact of color. Today professional colorists are part of design management teams at global corporations. A solid understanding of color and its applications is essential for all designers.