Athleisure bike wear is an elegant fusion of sustainable functional clothing and aesthetic everyday wear for urban cyclists. The Cyklær fashion brand was developed to identify and meet the real needs of people in times of diverse social change. It is based on analyses of socio-economic influences from various relevant megatrends. Functional yet sustainable and resource-efficient materials are used, and innovative solutions for future-oriented, textile-integrated technology are taken into account. A current assessment of modern consumer behaviour with appropriate marketing strategies is paving the way for this. The resulting products and their advantages are designed to motivate people in urban areas to cycle. cyklaer@gmail.com