How do you persuade an individual to buy or try your product or service, contribute to your cause or vote for your candidate? The answer is Covert Persuasion, a system of persuasion that will get anyone to say Yes! without them even being aware what they said. It happens like the no reaction we instinctively have to all requests.except the opposite. Presented in a simple, easily accessible format, this book combines the latest research on the field of influence along with illustrative case studies to help anyone persuade others more consistently and more effectively.