The author of The Skeptical Environmentalist and “one of the 50 people who could save the planet” (The Guardian) delivers a groundbreaking book that presents smarter, more cost-effective approaches to dealing with climate change, along with other pressing global concerns, such as malaria and HIV/AIDS. • NOW A MAJOR MOTION PICTURE."Far more convincing than An Inconvenient Truth." —The Financial PostBjorn Lomborg argues that many of the elaborate and staggeringly expensive actions now being considered to meet the challenges of global warming ultimately will have little impact on the world’s temperature. He suggests that rather than focusing on ineffective solutions that will cost us trillions of dollars over the coming decades, we should be looking for smarter, more cost-effective approaches, such as massively increasing our commitment to green energy R&D. And he considers why and how this debate has fostered an atmosphere in which dissenters are immediately demonized.